Soon after completing a BA(Hons) in Fashion and Textile design, specialising in embroidery, Emma went on to freelance with a number of leading London Couturiers. Her signature embroidery style was quickly recognised with commissions to follow from television production companies, magazine work and designing for celebrities.
In 1996 Emma worked alongside Saville Row tailor’s to produce a finely embroidered waistcoat for Royalty. Many waistcoat embroidery commissions followed and permission was given from the publishing house of Beatrix Potter ‘The Tailor of Gloucester’ to imply that Emma’s stitches are always so neat and “so small – so small – they looked as if they had been made by little mice!” Anyone familiar with this enchanting story will know that with the maiden name Simpkins, Emma will have to be content with simply being “The Tailor’s Cat”.
The Tailor’s Cat has grown from strength to strength and now specialises in looking after brides to be from its beautiful yet spacious Cambridge boutique. Emma loves to provide the best possible service in the build up for what is arguably one of the most important days of a bride’s life. She does this by providing her amazing hand picked team with the tools to help create and understand individual looks, inexhaustible knowledge of the industry, sourcing talented designers with exciting collections and generally overseeing every aspect, not to mention the endless hours behind the sewing machine ensuring every last attention to detail has been checked and checked again!