Private Label by G was set up over 30 years ago as a family business based in California. Ty Yeh has always been the backbone to the company but in 2011 both Kenneth his eldest son and Winston his youngest became instrumental in understanding the next generation of brides. Kenneth and Winston are focused and fun, collections are fashion forward with Winston’s eye for luxurious design and Kenneth’s unquestionable desire to really understand what the modern bride is looking for. They are a fantastic team and both agree that individuality is key, this is supported by offering an incredible service especially when it comes to design changes and those finishing accents that make a dress as unique as the bride wearing it.

Our Other Designers

  • Morilee
  • Willowby at Watters
  • Essense of Australia
  • Eliza Jane Howell
  • Stella York

Book An Appointment

Appointments typically last 1-1.5 hrs, we recommend that you keep your guests to a maximum of two or three. This will ensure your visit is a more intimate, calm and comfortable experience in which we can truly help you.

    Book an Appointment

    If you would like to book a Saturday appointment please call the shop on 01223 366700. We look forward to hearing from you.